Recently, I got an email from BTS eMag, telling me I received not one, but two reviews. One each for True Believers and Mistress of the Stone. Not only that, but they also featured an excerpt from Mistress of the Stone.
BTS eMag (The BTS stands for Book and Trailer Showcase) is a very slick and professional magazine that covers a wide gamut of romance titles and is run by the delightful Myra Nour.
Is this not a terrific looking magazine!
I never approached Myra. I was invited to submit an excerpt and received the two (glowing) reviews all due to another reviewer who loved my work so much she recommended me for the magazine.
Getting featured on BTS and receiving two reviews was a glorious stroke of luck, but there are ways to improve your chances.
If you wrote a good book, do your homework and ask for reviews from reviewers who not only read your genre, but who are well-respected in their circles. How do you find this out?
This is where the hard work and effort comes in. You can't hide all year and then venture out only when you want something from someone. No business works that way.
The reviewer who recommended my books (now retired) was very active in the reading community. I knew this and kept my ear to the ground. When she blogged about a topic I was interested in, I commented. If she asked for book donations to give away as prizes, I gave more than what was expected.
In other words, I interacted, participated, and showed interest in her work.
You can't do this with every person you meet, but if you pick a few respected book bloggers and develop a rapport, you'll find people who will gladly help spread the word about your work.
A few tips:
• Stay active in the reading community. You don't have to comment on every post, but be aware of what's being discussed so you'll remain informed.
• Don't complain. The internet remembers the whiners (in vivid detail).
• Don't ask for something without giving back to the community. Reviewers don't owe you anything. But they will remember the people who contributed to their bloghops and contests.
• Mingle widely. Many authors stay cocooned inside a tight little community because it's safe. It also insulates them from the real world.
Is it time-consuming? You betcha. But if you believe all a writer should do is write, then you've been watching too many Hollywood movies.
In the real world, the most important task is getting to know as many people as possible. The more people you know, the better your chances of getting your work recognized.
A book becomes popular not because how good it is, but by how many people know it exists. Click to reTweet this quote.
Reviews are one way of doing that.
Next week, I'm hosting an author who does that very thing extremely well. If you don't already know him, I'm going to introduce you to Giacomo Giammatteo.
You are going to love what he has to say.