If you don't know this about me already--News Flash--I'm a cross between Martha Stewart and Sheldon Cooper when it comes to how I do things.
Ask Greg. I don't do anything without exhaustive research and experimentation. And I never do reveals until I'm satisfied with the end result.
February saw me bite the bullet and I decided to design a newsletter for Book Cover Diva. I finished a dummy of the first newsletter yesterday, but I'm still tweaking it, trying to make it as lean and useful as I can.
But even then I won't release it for a while. Before it goes live, I want to write my columns for the next year. This way I'll always have good content without worrying about what I'm going to write about for the next issue.
I'm also designing a few freebies for anyone who signs up. I'm still brainstorming what other kind of giveaways I can do for later too. I'd like to plan all the details far in advance so I'm not doing a headless chicken dance later.
All this comes about after years of receiving countless newsletters, giving me the luxury of seeing what worked and what didn't about each of them.
Since this is a vehicle to promote my business, it's going to be less about showing off and more about giving an insight into the nuts and bolts of good design.
I think the content will be the real selling point. My mantra is to make it interesting and short.
And just to put it out there, I'm using Mail Chimp as the delivery system. But honestly, I don't find their web site all that intuitive. It's been a slow learning process. I'm still trying to figure out where the newsletter widget is hiding. I heard they did a recent remodel and moved some task tabs around.
Once I get the first one out there, I know the whole process will become second nature, but right now, I'm hunting and clicking all sorts of buttons. I wish they offered clearer instructions. (That's the Sheldon part of me coming out.)
If I were to predict the newsletter's official release, I'm going to say April. I like the idea of spring and and new beginnings.
Do you do a newsletter? Do you use Mail Chimp?
I'll be brave and say I think you're going to like this newsletter. I'm designing it as if I were the recipient, filling it with tips and ideas authors might find useful.
Come April, you'll have to tell me if I did all right.