Building Websites, part 1

Several of my buddies have talked about setting up their own websites. So I thought I would talk about design tips.

Disclaimer first: I am a professionally trained graphic designer, not a web designer. My website was created using Dreamweaver and I learned that on my own. There is other software out there, or you can build your site using HTML. Here is a great tutorial aimed at kids, but it is just as useful for adults.

What I hope to do for the next couple of days is give you some design tips to consider as you plan your website. Iā€™ve come across some awesome websites, but there are also a lot of bad ones. Donā€™t be one of the bad ones.

I have to admit, a blog is easier to maintain, but a website is just more unique and aesthetically pleasing. The main function of a website is to deliver information about your product--in this case, you and/or your book.

Navigability and Readability: Navigability should be self-explanatory. You want folks to be able to travel from one page to the next with ease. Every link should work; every page should pop right up.

But here is where Murphy's Law comes in. All browsers are not created equal. The plainer your page, the less trouble youā€™ll have. But every time you add an element, whether itā€™s a picture or a block of text, you run the risk that someoneā€™s browser wonā€™t be able to see it.

Fonts: Stick with simple fonts that can be read by any browser. San serifs are fine if they have clean lines and the size is large enough. If you use a serif, stay conservative.

You donā€™t want to tire the reader out with any of the more lavish fonts. Save them for headlines and banners. Remember too, that many browsers wonā€™t support the fancy fonts. Youā€™ll have to save them as jpg files if you want them to show up.

White Space: Not only is the font and size critical, but also the amount of white space. The eye needs a place to rest.

Say you visit a site that has a six-inch block of text. No matter how fascinating the information is, your brain has already decided that itā€™s boring because reading that much copy is exhausting.

Break your copy up in small bite-sized paragraphs. Visitors can nibble one paragraph at a time. Theyā€™ll keep reading if you truly are that interesting.

Sound bites: No matter how cute you think they are, try not to use them. Trust me, theyā€™re irritating.

Music: Your favorite song has personal significance only to you. Donā€™t force your pleasures on others. You want visitors to feel welcome.

Web animation: If I told you how web animation was created youā€™d be slapping them in left and right. Itā€™s a really neat process. And itā€™s easy to get carried away, especially if you created the animation yourself. But it is intrusive and takes a long time to load, especially on dial-up.

Remember, Writing = Business.

Tomorrow: Color & Photos

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