Will e-Readers Save Reading?
Yesterday, I caught something I didn't think I'd see so soon. I saw a tv commercial for an e-reader. And then on a different channel, they reviewed five (big name) e-readers in the market today.
Coming from an advertising background, it was the commercial that fascinated me. I analyzed the images and music they used, and by jingle, they (Kindle) was right on the pulse of the market. The music was zippy, the colors were vivid and the images bordered on the surreal. They were targeting young adults with disposable income. Bingo!
Last week, Greg sent me an ad for a Sony reader at Walmart, in which they were also throwing in a $25 gift card into the mix. And before that, I interviewed a big name author (I'll give away her name as the interview draws nearer) and she made some interesting observations about e-publishing and SF and fantasy.
Best of all, prices for e-readers are coming down. I think we may be a year or two away from total immersion, but the revolution is well on its way.
2010 may be the year we welcome a new legion of readers.
Coming from an advertising background, it was the commercial that fascinated me. I analyzed the images and music they used, and by jingle, they (Kindle) was right on the pulse of the market. The music was zippy, the colors were vivid and the images bordered on the surreal. They were targeting young adults with disposable income. Bingo!
Last week, Greg sent me an ad for a Sony reader at Walmart, in which they were also throwing in a $25 gift card into the mix. And before that, I interviewed a big name author (I'll give away her name as the interview draws nearer) and she made some interesting observations about e-publishing and SF and fantasy.
Best of all, prices for e-readers are coming down. I think we may be a year or two away from total immersion, but the revolution is well on its way.
2010 may be the year we welcome a new legion of readers.
Comments
Although I wish the readers were available here in NZ. Not even the international Kindle is available here. (only Australia)
But tell them you want one! :o)
You might find this interesting, Maria.
By the way, I love your word verifications. Always winnerss, each one. Cupile. If there isn't such a word there should be!
The review I saw on tv mentioned the color thing but not the other stuff.
I am still waiting for all these manufacturers to get the bugs out. It shouldn't be too much longer now. The public can be very demanding.