Time, Taxes, and the Old Days
I'll have a State of the Homestead update on Wednesday. It should've been today, but I was too preoccupied with our taxes.
For someone who counts pennies, you'd think I'd be more aware of my income--or lack of it.
Hi. I'm Maria, and I'm doing my taxes today. :cue groan:
In 2014, I had no fewer than four clients who either skipped out on the bill, or consumed way more time than what was reasonable.
Two of them were cases of micromanagement. By the time it was over, I lost money--big time. At the end, all I wanted was to part company with them. For those of you who don't know, I charge a flat rate, rather than by the hour.
The other two were friendly and earnest new clients who emailed me for several days in lengthy conversation. I tossed out a few ideas and some rough thumbnails since they seemed ready to sign on the dotted line. When I emailed them their respective contracts, all I got back were cricket sounds. Never heard from them again.
I should be more rigid in my business practices but I always assume people will do the right thing. It's foolish on my part, or maybe old-fashioned. The world is different from the one I grew up in.
When you freelance, people don't realize that time is indeed money. Hours spent on a project that went nowhere could've been used on a job that paid my grocery bill.
I think part of the problem is that we're accustomed to getting many things free so we don't realize that the poor schmo at the other end of that internet connection is trying to make a living.
Authors have it the worst because it's hard to know if your marketing efforts are paying off. But this applies to anyone who freelances and who gives away tangible and intangible goods and services.
Free books. Free art. Free advice. In essence, none of these are free. Not really.
We give away free books to entice people to buy the rest of our back list.
Stock art companies let you "borrow" art for the chance to advertise on your web site.
Free advice from a professional is always given on the premise that his expertise will encourage you to pay for the rest of his services.
All companies, big and small that offer coupons, discounts, or freebies do it with the hope you'll buy their products or services for full price the next time.
Anecdote from the old days: Many years ago we raised rhea and emu. We had a phenomenal track record for hatching and raising healthy chicks. We became respected experts in our field, and people called us from all over the US and Europe asking for advice on chick rearing.
One day, we got a frantic call from someone who had visited our farm for many weeks, asking countless questions and picking our brains for information.
In the end, he bought from someone else who was "cheaper". Lo and behold, his chicks started dying, and the seller stopped taking the buyer's calls. He was desperate.
From what he described, we figured out the problem and helped him as best we could. We could've turned our backs on him--after all--he chose the other breeder, but we didn't. No matter how we felt about this guy and all the time he took from us, we couldn't allow his animals to suffer needlessly.
Flash forward. I still help people when they ask, but since there aren't any lives at stake, I only give what I can when I can.
Luckily, my good clients far outnumber the bad ones. If it hadn't been for doing taxes today I probably wouldn't have remembered the bad ones at all.
Authors: It's difficult to know whether a freebie book has netted you any solid sales. How do you decide when to give something away and for how long?
Have you ever been stiffed with the bill?
In other news, it is full-on Spring here. The homestead has been buzzing with activity. More on Wednesday!
For someone who counts pennies, you'd think I'd be more aware of my income--or lack of it.
Hi. I'm Maria, and I'm doing my taxes today. :cue groan:
In 2014, I had no fewer than four clients who either skipped out on the bill, or consumed way more time than what was reasonable.
Two of them were cases of micromanagement. By the time it was over, I lost money--big time. At the end, all I wanted was to part company with them. For those of you who don't know, I charge a flat rate, rather than by the hour.
The other two were friendly and earnest new clients who emailed me for several days in lengthy conversation. I tossed out a few ideas and some rough thumbnails since they seemed ready to sign on the dotted line. When I emailed them their respective contracts, all I got back were cricket sounds. Never heard from them again.
I should be more rigid in my business practices but I always assume people will do the right thing. It's foolish on my part, or maybe old-fashioned. The world is different from the one I grew up in.
When you freelance, people don't realize that time is indeed money. Hours spent on a project that went nowhere could've been used on a job that paid my grocery bill.
I think part of the problem is that we're accustomed to getting many things free so we don't realize that the poor schmo at the other end of that internet connection is trying to make a living.
Authors have it the worst because it's hard to know if your marketing efforts are paying off. But this applies to anyone who freelances and who gives away tangible and intangible goods and services.
Free books. Free art. Free advice. In essence, none of these are free. Not really.
We give away free books to entice people to buy the rest of our back list.
Stock art companies let you "borrow" art for the chance to advertise on your web site.
Free advice from a professional is always given on the premise that his expertise will encourage you to pay for the rest of his services.
All companies, big and small that offer coupons, discounts, or freebies do it with the hope you'll buy their products or services for full price the next time.
Anecdote from the old days: Many years ago we raised rhea and emu. We had a phenomenal track record for hatching and raising healthy chicks. We became respected experts in our field, and people called us from all over the US and Europe asking for advice on chick rearing.
Mail we received after my first rhea article was published. |
One day, we got a frantic call from someone who had visited our farm for many weeks, asking countless questions and picking our brains for information.
In the end, he bought from someone else who was "cheaper". Lo and behold, his chicks started dying, and the seller stopped taking the buyer's calls. He was desperate.
From what he described, we figured out the problem and helped him as best we could. We could've turned our backs on him--after all--he chose the other breeder, but we didn't. No matter how we felt about this guy and all the time he took from us, we couldn't allow his animals to suffer needlessly.
Flash forward. I still help people when they ask, but since there aren't any lives at stake, I only give what I can when I can.
Luckily, my good clients far outnumber the bad ones. If it hadn't been for doing taxes today I probably wouldn't have remembered the bad ones at all.
Authors: It's difficult to know whether a freebie book has netted you any solid sales. How do you decide when to give something away and for how long?
Have you ever been stiffed with the bill?
In other news, it is full-on Spring here. The homestead has been buzzing with activity. More on Wednesday!
Comments
As an author, I'm not sure if any of the freebies I've spent countless hours on designing and giving away as part of blog hops, FB parties and whatnot have done anything. At the very least, I'm hoping I'm extending my exposure beyond my circle of friends.
That's about all I got. Did my taxes earlier this year and realized that being an author is far more expensive than I EVER could have imaginged.
I guess the only way to know that is if we sold our books ourselves and not through a third party.
God knows, no publisher is going to give us this valuable information.
Good luck.
betty
As for the bill, yep. I worked an informal nanny job for a co-worker of That Man's. I did have a contract in place but she walked out on it and my last week's pay. There was more to the situation and I still get angry when I think about it but the loss of pay wasn't worth the time I'd have to invest to pursue her in small claims court.
As for taxes, ours are done but we owe so will finalize them the eleventh hour :)
Re: Hubby would hold open the spot for a couple weeks (usually four) just in case they were coming and didn't let him know.
That's just rude. If I miss an appointment then it's my loss if I have to make it up at a less convenient time.
When it's someone who's self-employed I make the extra effort to be on time, and usually pay upfront and in cash because I know it makes a difference to them.
It's even worse when it's someone you know. You expect better of them.
Since I've been freelance ghosting I've had pretty good luck with clients; only one project fell apart due to some problems with a third party, and I worked with the client to secure a second project with an upfront, nonrefundable kill fee to prevent it from happening again. I have been working off private referrals, however, and I think if I opened a web site or hung out my shingle I might end up having to gamble more on clients (which is why I haven't.)
And then I knew that so many people had gotten out of touch with the time and care it actually takes to make quality clothing when they questioned why on earth I wanted to charge well over $100/hr for costuming or elaborate formals.
I don't freelance like that anymore, fortunately - I quickly discovered that I love sewing as a hobby, not as a livelihood, but it definitely helped me realize the time that goes into freelancing - no matter what the field.
Doesn't change my ability (or lack thereof) to pay for things, but it does definitely stop me from hounding people for freebies.
Our world has become so much more 'entitled', though. It's frightening.
Re: taxes... So GLAD I got mine done. I may go the accountant-route next year. I don't want to go through that torture again. Ugh!
Tax time is so painful.
It makes me wonder if I shouldn't do the same as you and work strictly from private referrals.
Re: publisher
That really burns my biscuits when a major publisher reneges on a promise.
I don't feel right until that albatross is off my neck.
That is a wonderful skill. I'd paid good money for a seamstress because I know how exacting the work is.
I wish we were neighbors!
I have the first book of my SF Catalyst Chronicles as a permafree, but I haven't promoted it much lately. I don't get a lot of readers moving on to the next book (probably because of the time lapse and POV change), but it does help with audiobook sales. When I get another story out in that series, then I'll promote Lyon's Legacy again. In the meantime, I also have to set up a loss leader to entice people to read the Season Avatar series.
I miss the old tax codes. It seemed back then we'd be done in an hour.
It's not fair to the author if I can't get to the book in a timely fashion.
Back when we raised the big birds, we had an accountant. She was fantastic. She showed us deductions we never considered before. Best money we ever spent.
Re: loss leaders
I think if the book is a good one, loss leaders help. I remember finding Elizabeth Vaughan's Warprize at a garage sale. I was hooked after that book and couldn't wait to buy the rest of her series.
The first book of my series is free, and I know it carries over to my other books because a few people have stated in their review they plan on purchasing the rest of the books AND I didn't have any sales of my later books until the first one went free, BUT it's not a sure thing. Doesn't work with everyone. I'm not stupid, I know not everyone who downloads my freebie reads it. To think like that, you're deluding yourself.
Re: free book
It really isn't a one size fits all. I've known people give away scads of books and it never helped their bottom line.
A lot depends on the book and where it's being marketed.
It could be a great book, but if you're not targeting the right audience it might as well be invisible.
Now, free as a promo tool, is fascinating. And you are SO RIGHT on publishers hoarding the really good stats. Venturing into self-publishing was a revelation. I've picked up some readers by giving away free books. But what I find really interesting *everyone lean in while I whisper* is that a handful of free days on Amazon is a lottery. If during that time your book is picked up as an "also bought" with a very popular book, that can go on to help sales. Discoverability is a huge challenge. There are no guarantees, but free can help.
re: stats
I don't blame the publishers--well, I do, but I understand where they're coming from. If the author knew specific details s/he might decide to go elsewhere, or :shudder: go indie.
I promise to do them this coming weekend. Dang, I'm cutting this close! lol
Thanks for this post, Maria!!!!
Oh, and here's to a healthy return. :)
Re: Dang, I'm cutting this close!
We did too.
I don't know why we waited so long. It's like hitting yourself with a hammer. It feels so good when it's over.
Freelance is definitely hard - time is indeed money. I'm really sorry to hear that those other clients didn't understand nor respect your time. :/ Tough lessons learned.
And Amazon's author rankings appear to be wizardry.
People calling to pick your brain and then not using your service or paying you for your wisdom is just rude. I've never had that happen to me. Back when I did web design, I did have one guy with constant changes to what he wanted so that I ended up doing more work than he was worth.
Don't get me started on marketing. It's so hard to tell in advance what might produce sales that I'm stymied. I did a freebie for one day, gave away 350 books and didn't really see an uptick in sales afterwards. I did a little paid advertising with a site that I'd heard would earn me some sales, and crickets. :shrug: Oh well, the people who've reviewed it say they like it and it's finally out there where people can read it. I can live with that.
People trust me so when I recommend something, my friends almost always follow up.
Marketing is within my control though so that's where I like to focus my energy.
There's a difference with finding a model with the right build, and one who has a dimple on his left cheek.
Sorry so many people had been jerks.